Alonso Lazo is a senior executive and entrepreneur with over 15 years of experience. Currently serving as VP of B2C at Entel Peru, he manages an $800M P&L and a team of 500, driving digital transformation and sustained EBITDA margin growth (+7pt).
An expert in growth and turnaround strategies, he previously reduced corporate churn, delivering a $30M positive impact. Concurrently, he combines corporate vision with entrepreneurial drive as the Co-Founder of Altair CrossFit, a successful business in Lima. With a background at Telefónica, Alonso excels in strategy, marketing, and operations within highly competitive markets.
VP B2C | CxO | CMO | COO | Marketing | Strategy | Sales | Advertising | Strategy | Entrepreneurship